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"The Mainstreaming of Ingestible Collagen" | WWD
"The Mainstreaming of Ingestible Collagen" | WWD

"The Mainstreaming of Ingestible Collagen" | WWD

"At Sephora, the collagen lineup will include Crushed Tonic, which makes individual servings of collagen, biotin, probiotics and superfoods in portable stick form. A 30-day supply costs $115. The brand was soft launched by Sally Kim in fall 2017 — Sephora is its first retailer. Crushed Tonic also sells online, where shoppers can sign up for a subscription program in exchange for a small discount on products.
“It will bring credibility to it,” Kim said, of Sephora’s collagen push. “For ingestible skin care, a lot of it is trying to get people to believe that it works. When you say, ‘collagen,’ for fillers or creams, people are like, ‘yes, I’m on board, that stuff works,’ but when it comes to drinking it, which is the most vital…people need a lot of coaching and research.”

 

 

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★ Reviews

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909 reviews
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89%
(807)
6%
(53)
3%
(25)
2%
(14)
1%
(10)
C
Vanilla Bean Collagen Creamer
Collett Miller (US)
Great tasting

Love the flavor and never miss a day to add to my coffee

A
Discovery Samplers Kit
Adrianna

I like the product the taste is good.

J
Vanilla Bean Collagen Creamer
Jenn Montoya Palmore (US)
Favorite Collagen

I’m a hairstylist and refer clients to take this collagen as a supplement every day! They always want to know what the should do to help their hair. I love the taste and consistency of this brand the most and especially love the Vanilla Bean with my coffee in the AM. It’s not to sweet just a nice vanilla flavor. I look forward to trying the other flavors!

E
Vanilla Bean Collagen Creamer
Elisa Rodriguez (US)

Very good a little less sugar. I want to try the chocolate too. Yummy

J
Discovery Samplers Kit
Joya (US)
Tasty

From what I tried definitely the best tasting collagen I’ve had. Early days so I’m still gauging results. Gave it a four instead of five because of the sugar content and low number of servings.

B
Strawberry Milk Collagen
Brandy P. (US)
Happy customer

First time ever jumping into collagen supplements due to hair fall out issues. I decided on this brand based on their claims and hoped for the best. Its been about 2-3 weeks of somewhat consistently drinking 1-2 servings a day. It tastes great and mixes best in warm/hot water. So far seems like I'm not losing as much hair as before, which I'm happy about! I can't speak on any changes in skin since I haven't been monitoring it and have a routine I'm happy with. Hoping to eventually try a couple other flavors in the future.

J
Honeydew Milk Marine Collagen
J.

The flavor is sooo good!

K
Pure Unflavored Marine Collagen
Katelyn (US)
Love the unflavored collagen!

I love Crushed Tonic! This collagen actually dissolves and mixes well into my coffee or hot chocolate each day without a weird taste! I’m a big fan. I think it helps my skin and hair for sure! Highly recommend!

K
Strawberry Milk Collagen
Kim
WOW!!!

My skin is starting to look plump and youthful. I am very pleased with my purchase!

C
Matcha Marine Collagen
Christina Tu (US)
🤩🤩

One of the best consistency for a powdered collagen drink. Not only does it dissolve so smoothly into water, but the flavors are unmatched too. I was skeptical about the powder not dissolving and leaving little chunks but this did not leave any of that 😍 I would definitely recommend!

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