Over the past year, global tariffs, ingredient inflation, and rising labor and manufacturing costs have increased dramatically—especially for clean, premium ingredients like marine and bovine collagen. Since the beginning of the year, we’ve only raised our prices by about 10%, absorbing most of the rising costs ourselves. But as we move into 2026, these increases have reached a point where we now have to adjust closer to 20%—which is in line with what other premium wellness brands are doing to keep up with the same global pressures. This adjustment allows us to continue sourcing the highest-quality collagen, flavor blends, and packaging, keep everything ethically produced and third-party tested, and fairly support the small teams and manufacturers behind every pouch. We’re so grateful for your support, and we promise to continue delivering the most premium, delicious, clinically tested collagen possible.